This is the commercial for Casino Cigarettes, the product we (Cristina Angel, Daniel Owen, and me) invented to show fallacies in TV sales today.
The Script:
Two kids (look very popular and classy) are smoking in a
party (Lana del Rey in the background). One nerdy kid is standing alone in the
corner.
APPEAL TO POPULARITY
APPEAL TO POPULARITY
They approach her.
Boy: You need to try this! Casino made us so popular, now
everyone likes us.
TAUTOLOGY
TAUTOLOGY
Girl: Yeah, you have two choices here: you can either smoke
and be cool like us, or not smoke and be no one (laughs mockingly)
FALSE DILEMMA
FALSE DILEMMA
Nerd: Wait isn’t it bad for you?
Girl: Oh my god! You have beautiful nails! They’d look even
better holding a Casino!
RED HERRING
RED HERRING
Boy: Come on, smoke Casino and you’ll be a star.
POST HOC ERGO PROPTER HOC
POST HOC ERGO PROPTER HOC
**Written at the bottom of the screen: “No reported cases of
cancer. We are not unhealthy!!”**
IGNORANCE AS PROOF
IGNORANCE AS PROOF
The Nerdy kid takes a cigarette and inhales, as soon as she
exhales the music starts and everything turns into color. She smiles and they
all laugh and walk away together.
The slogan appears on screen: “ALL OF HOLLYWOOD DOES IT…
JOIN THE CLUB”
HASTY GENERALIZATION
HASTY GENERALIZATION
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