Tuesday, November 19, 2013

CASINO... Buy Them Today

This is the commercial for Casino Cigarettes, the product we (Cristina Angel, Daniel Owen, and me) invented to show fallacies in TV sales today. 







The Script: 

Two kids (look very popular and classy) are smoking in a party (Lana del Rey in the background). One nerdy kid is standing alone in the corner.
APPEAL TO POPULARITY

They approach her.

Boy: You need to try this! Casino made us so popular, now everyone likes us.
TAUTOLOGY

Girl: Yeah, you have two choices here: you can either smoke and be cool like us, or not smoke and be no one (laughs mockingly)
FALSE DILEMMA

Nerd: Wait isn’t it bad for you?

Girl: Oh my god! You have beautiful nails! They’d look even better holding a Casino!
RED HERRING

Boy: Come on, smoke Casino and you’ll be a star.
POST HOC ERGO PROPTER HOC

**Written at the bottom of the screen: “No reported cases of cancer. We are not unhealthy!!”**
IGNORANCE AS PROOF

The Nerdy kid takes a cigarette and inhales, as soon as she exhales the music starts and everything turns into color. She smiles and they all laugh and walk away together.

The slogan appears on screen: “ALL OF HOLLYWOOD DOES IT… JOIN THE CLUB”
HASTY GENERALIZATION



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